Here Is What Skrayones Does Best
Market(ing) Research
We conduct primary and secondary research to collect and interpret information to:
- examine what the intentions of your (potential) customers are
- evaluate how large your market is and how much more you could sell
- measure which of your (potential) customers would be the most profitable
- understand your strengths and weaknesses relative to the competition
- validate product ideas, pricing strategies, or marketing communications before launch
- inform strategic, tactical and operational marketing planning
- monitor and optimise the ongoing marketing processes
Marketing Analysis (Planning)
We use the data collected to perform marketing analysis, which includes the following:
- analysis of the marketing environment and buying behaviour
- market segmentation, targeting, and positioning
- marketing strategy development and implementation planning
- measurement and evaluation of marketing performance
Marketing Communications
We are happy to help you turn your ideas into action by:
- running the marketing campaigns for you — including advertising, sales promotion, PR
- managing the event marketing process
- enhancing internal marketing (employer branding)
Search Engine Optimisation (SEO)
This is our speciality, so we saved the best for last!
SEO consists of three distinct fields:
- Technical SEO
- On-page SEO
- Off-page SEO
With technical SEO, the foundation of your website is laid. If a website has technical issues, even the best content on it is going to perform below par and it will be difficult to promote such a website externally.
With on-page SEO, one should produce unique content that is the most relevant to a certain search query. This process starts with keyword research and analysis, continues with content creation and refinement, and ends with linking the related content together. Keyword research can also help you uncover the untapped demand, which could drive your sales exponentially.
Finally, we have the off-page SEO, the only aspect of SEO that virtually has no growth limit. It is about getting your message across the internet by means of attracting external links to your pages. Think of it as selling the information you produced.
All three parts are equally important to achieve desirable results and to succeed, SEO requires a strategic mindset, meticulousness and patience.
